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™ vs. ® – What the heck do these two symbols even mean???

Next to most logos or brand names, you can find either a ™ or a ®.  Obviously, they must have some significance, but what is the difference between the two symbols? First and foremost, the ™ means that the mark is being used as a trademark to denote the source of the goods.  It should […]

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L4SB’s Back 2 Business Sale!

15% site wide! Ok, America- Let’s get Back 2 Business! Start saving today on everything you need to get Back 2 Business! 15% off most of the products and services on our website- Business Formations, Operating Agreement, Trademarks, Human Resource Services, Contracts, Consultations and much more.  First year of Registered Agent Service Free with purchase […]

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Using a DMCA Agent to Limit Liability

Reading opinions submitted in the comment section of a digital newspaper article makes for a richer and more interactive experience compared to a traditional printed publication. Sure, a printed newspaper might include an opinion section, but even if the opinions were submitted the day before, they’re stale compared to the real-time content in a digital […]

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OSU’s Confusing Trademark Application

Ohio State University has filed a trademark application with the United States Patent and Trademark Office for “THE,” in international class 25 for use on clothing, namely, t-shirts, baseball caps, and hats.  Ohio State has frequently, much to the chagrin of anyone who did not attend the university, referred to it as “The Ohio State […]

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Likelihood of Confusion in Trademarks

For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And once consumers find a brand they like, they’re loyal to it. Take Corona, for example. Come Cinco de Mayo every year in the U.S., you […]

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Trademark or Cultural Appropriation?

Kim Kardashian is in the news again, perhaps she never really left the news, but this time for a Trademark issue. She is trying to Trademark the name KIMONO for her shape wear line. A Kimono is a traditional Japanese garment. Although KIMONO is obviously spelled the same as the Japanese garment, it is a […]

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Cultural Intellectual Property Issues

A company in the mainland US recently trademark ALOHA POKE for a chain of restaurants, and subsequently sent cease and desist letters to restaurants throughout the country. [abc news]  Hawaiians were, understandably, not happy with this effort to trademark a cultural and traditional expression that was very important and had great meaning to them – […]

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Would a Trademark Attorney Have Helped Olivia Jade?

The recent college admissions scandal has been abundant in the media in recent weeks. The story continued to grow yesterday when the US Patent and Trademark Office officially rejected Olivia Jade Beauty’s trademark application due to punctuation or more specifically, the lack thereof. The trademark officer, after reviewing the application, felt that the details for […]

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