Trademarks Archives | Law 4 Small Business, P.C. (L4SB)

What is Intellectual Property?

January 7, 2019 / by Kameron Kramer / Copyright, Intellectual Property, Patents, Trade Secret, Trademarks / 0 comments

Intellectual property (IP) is a term that includes property that essentially comes from the mind, including trademarks, copyrights, patents, and, to a lesser extent, trade secrets. It is vital to understand the difference between the types of IP in order to determine what you and your business needs. Simply put, you copyright your expression of […]

Trademark Office Action

December 17, 2018 / by Larry Donahue / Intellectual Property, Trademarks / 0 comments

USPTO calls it an Office Action, but let’s call it what it really is; It’s a rejection letter. For lack of a better metaphor, they have swiped left on your trademark application and they are just not that into you. So, let’s dive into the details of your letter and answer the all-important question at […]

Do I Need to Change My Business Name? (I Just Learned Someone Else Has the Same Name)

October 21, 2018 / by Larry Donahue / Marketing, Trademarks / 0 comments

When starting a new business, there are so many issues to concern yourself. Forming a company. Registering with the city. Filing taxes. Obtaining insurance. Hiring people. Forming partners. Opening a bank account and a merchant account. Finding customers, then fulfilling orders or providing services. Trying to get paid. Meeting payroll. Finding the right vendors. The […]

Protecting Intellectual Property

October 16, 2018 / by Sean Friend / Business Law, Copyright, Intellectual Property, New Mexico, Patents, Trade Secret, Trademarks / 0 comments

A Familiar Story Imagine creating something amazing. It’s well made and appreciated by your peers and shared among them. You spend time thinking and rethinking your work, making it better and better only to find someone has stolen your work and now you don’t have any legal claim to your own work because of a […]

Speaking with the Lawyers of Tomorrow

September 24, 2018 / by Larry Donahue / Business Law, Intellectual Property, New Mexico, Trademarks / 0 comments

Recently I had great opportunity to speak with Law Students from the University of New Mexico School of Law. I saw this as a great opportunity promote L4SB but also reach out to the lawyers of tomorrow and provide them useful information that I would have enjoyed during my time in law school. Giving back […]

Trademark: Word mark, logo or slogan? What’s best?

July 1, 2018 / by Larry Donahue / Trademarks / 0 comments

Special Thanks: I want to thank Jackie Wheeler of HomeSchool ThinkTank, a client of L4SB, for letting me use her trademark as the example in this article. There is a small bio and description of Jackie and her company, as well as the designer who created the logo for Jackie’s company, at the end of […]

IHOP is Now IHOB: Can it Work for Me?

June 25, 2018 / by Jake Goldsmith / Business Tips, Marketing, Trademarks / 0 comments

IHOP versus IHOb IHOP recently pulled off a major marketing gimmick with their name change to “IHOb.” The change has drawn criticism from many, but it certainly got people talking. As far as marketing is concerned, it would be hard not to consider the change a success. In fact, if IHOP’s sales experience the spike […]

Intellectual Property 101: Protecting Your Rights

November 12, 2017 / by Larry Donahue / Contracts, Copyright, Intellectual Property, Patents, Trade Secret, Trademarks / 2 comments

Intellectual Property 101 Many small business owners are confused about intellectual property, or as the legal community calls it, IP. Unfortunately for many business leaders, they assume that IP is the same as copyright, or that IP only pertains to artists. This type of misunderstanding can lead to serious legal problems. Copyrights – Protect the […]

Trademark Descriptiveness and Law Firm Trademarks in New Mexico

November 5, 2017 / by David Ferrance / Intellectual Property, Trademarks / 0 comments

New Mexico law firms seem to have increasingly sought to protect their names or other trademarks recently. Traditionally, firm names have been boring, consisting mainly of the last names of partners. Lately firms have begun to realize that a good trademark can help drive business to their firm. I thought it would be interesting to […]

Trademarks Now Required for Amazon Brand Registry

October 5, 2017 / by David Ferrance / Trademarks / 0 comments

Probably everyone is familiar with Amazon, one of the most successful and popular online retailers in the world. Amazon’s popularity makes it one of the best places for businesses to sell products. Unfortunately, it also makes it a tempting target for shady business to sell counterfeit or infringing products. Amazon is constantly looking for ways […]

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