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General marketing for L4SB, or marketing advice / observations for L4SB clients or small business in general.

Law 4 Small Business Named A Fastest Growing Company For 2020

Slingshot, parent company of L4SB and Business Law SW receives honor for the third consecutive year. https://www.bizjournals.com/albuquerque/news/2020/09/28/nm-fastest-growing-companies-2020.html This November, The Albuquerque Business First will be honoring 37 New Mexico companies that continue to grow year over year. The nominated companies demonstrated consistent growth over a three year period. (2017-2019). The companies being honored are all […]

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Free Virtual Workshop for Tourism Focused Businesses in New Mexico

Preparing you and your tourism business for post-pandemic decisions Date: October 27, 2020 Time: 9:00 am – 4:30 pm Virtual Venue: GoToMeeting Brought to you by The NM Department of Tourism in a partnership with New Mexico True, SBDC New Mexico and Law 4 Small Business. This virtual workshop is designed to assist New Mexico’s […]

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How to Market Your Business with Photos and Images Without Encountering Copyright Issues

So you’ve set up your business and the next step is to market it! A picture may be worth a 1,000 words . . .  and it can also be worth a lot of money if it results in a copyright lawsuit! So, how do you engage your audience and get customers interested with captivating […]

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The Great Monkey Beer Trademark Dispute

Trademark disputes are common in the craft beer industry.  The abundance of craft beers all over the country results in similarly-named breweries and beers quite often.  While obtaining a federal trademark is usually a good idea if you are selling and advertising your beer/brewery in more than one state, this abundance of breweries results in […]

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Labor Day On-Line Sale Happening Now!

25% off Human Resources Services & Products Starting now till September 7, 2020, HR services and products are on sale! Visit: https://www.l4sb.com/services/employee-management/ to learn more. Enter discount code “hrlabor2020” at checkout to take advantage of the savings. *Terms and Conditions:  Discount must be applied at checkout for L4SB.com website purchases only. Only to be used for online […]

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Playing Background Music At Your Business? You Might Be Breaking The Law.

Music is the universal language.  Regardless of race, religion or nationality, music moves us, inspires us and can even influence our behaviors. If you own a business and play music, you stand to benefit from an array of positive results ranging from increased sales, more satisfied customers, even happier employees. The experience of entering a […]

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One Man Holds Many Possible Trademarks For The “New” Washington Redskins

The NFL team is changing their name. Will a “Trademark Troll” profit from it? The Washington Redskins announced this week that they will be changing their team name after mounting criticism that the name is offensive to Native Americans. https://abcnews.go.com/US/washington-redskins-change-years-backlash/story?id=71744369 However, one fan has already jumped on trademarking potential options for new team names for […]

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Law 4 All Summer Sales Event Is Happening Now!

20% off online products and services this 4th of July weekend. Enter Coupon Code: LAW4ALL20 at checkout. Now is your chance to save on the services and products you need for your business! Human Resource Services, Business Formations, Contract Review, Attorney Consultations, Trademarks, Copyrights and much, much more! Some exclusions apply. Check out our terms […]

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Big Trademark Win For Dot-Com Brand Names

New Supreme Court Ruling Is A Victory For Dot-Com. The US Supreme Court just ruled that ‘Booking.com’ can be federally trademarked.  The USPTO had rejected the mark ‘Booking.com’ as being a generic term for travel reservation with a simple dot-com attached at the end.  A generic trademark is a mark that has become generic and […]

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Employees Lying on LinkedIn. Should Employers Care?

More and more often I find myself sitting, mouth agape, absolutely mesmerized by what I find when looking at the LinkedIn profiles of people I am familiar with.  Specifically, their self-stated and fully fictitious resumes, experience, and education.  Social media, by its nature, is deceptive.  (Have you looked at the pictures on Instagram and Facebook […]

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