At the end of the day, most businesses exist to turn a profit no matter what their core concept is. To that extent, it makes great sense to focus on Maximizing Profit. However, many small business owners confuse profit and revenue. Let's clarify that right away. Revenue is ALL the income a business generates from its sales, services, etc. Profit is revenue LESS expenses, taxes, operating costs, unit costs and so on.
Oct 29, 2015