There simply is no substitute for having your trademark reviewed and filed by a trademark attorney. Statistically, your chances of trademark approval by the USPTO when you file yourself or use a non-attorney filing service is less than 20%. Deciding to have L4SB review and file your trademark will boost your overall trademark quality and increase its odds of approval to over 70% on the first attempt. Furthermore, L4SB provides valuable benefits unavailable by our competition, including free Trademark Monitoring (for the first 12 months), review by a trademark attorney, and much more.
When to File Your Trademark
Many find that it is a good idea to consider creating your trademark as early as the business planning stages. You want your business to stand out, and you want it protected. If you choose a company name or logo that cannot be trademarked, then you have no protection from others using your logo, and it may suggest that you should consider finding a more differentiating identity for your business.
Most applicants use private trademark attorneys for legal advice regarding use of their trademark, filing an application, and the likelihood of success in the registration process, since not all applications proceed to registration. A private trademark attorney may help you avoid many potential pitfalls.
What can be Trademarked?
No set list describes exactly what can be trademarked, but the most common are words or phrases and graphics that are not generic or descriptive of their meaning. Registered trademarks also exist for certain sounds, colors, and (yes) smells. Though just about anything can potentially be a trademark, it must meet the definition defined by the USPTO to be considered valid.
For example, the word “Apple” cannot be used as a trademark for something that refers to fruit, food or farm involving apples, but of course, it can be used as a trademark for a computer company. Clearly, this can get confusing fast when attempting this on your own — which is why we firmly recommend having your trademark reviewed by a licensed trademark attorney before submission to the USPTO. When you choose L4SB to file your trademark, you don’t need to worry — included in our trademark filing package are an attorney review and consultation. We will examine your trademark and help you revise it so that it has the best chance of meeting the USPTO definition and being accepted.
The Law 4 Small Business Difference
We take client satisfaction seriously. We are not in the business of up-selling or pushing services that won’t help you. We work as your partner to get the job you expect done.
L4SB is your long-term partner to help you and your business with the inevitable ups-and-downs, and everything in between.
We’re business lawyers, and we understand many small- and medium-sized businesses struggle just to meet payroll, let alone pay for legal services. That’s why we offer a range of flat-rate services, and reasonable hourly rates for everything else.
REAL LAWYERS REAL ADVICE
With over 200 years of combined business law experience, you can count on getting sound advice and solid representation.