Trademark disputes are common in the craft beer industry. The abundance of craft beers all over the country results in similarly-named breweries and beers quite often. While obtaining a federal...
For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And...
When starting a new business, there are so many issues to concern yourself. Forming a company. Registering with the city. Filing taxes. Obtaining insurance. Hiring people. Forming partners. Opening a...
What Elements of a Trademark Should be Trademarked? Look at the two trademarks below. The first is from HomeSchool ThinkTank (a former client of ours), and the second is our...
IHOP versus IHOb IHOP recently pulled off a major marketing gimmick with their name change to “IHOb.” The change has drawn criticism from many, but it certainly got people talking....
One of the more bewildering aspects of a trademark application is describing the goods and services the mark will identify. In this post we look at how the USPTO classifies...
One of the things I like about helping trademark clients is that I get to spend a lot of time educating them on how the law works. This is one...
A couple of months ago, I wrote a blog article entitled Trademarks: Delay can cost you, which went into some detail on the intricacies of trademark law. As a trademark...