Oct 1, 2020
The Great Monkey Beer Trademark Dispute
Trademark disputes are common in the craft beer industry. The abundance of craft beers all over the country results in similarly-named breweries and beers quite often. While obtaining a federal...
likelihood of confusion
Aug 21, 2019
Likelihood of Confusion in Trademarks
For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And...
Oct 21, 2018
The Importance of Naming Your Business Correctly
When starting a new business, there are so many issues to concern yourself. Forming a company. Registering with the city. Filing taxes. Obtaining insurance. Hiring people. Forming partners. Opening a...
Jul 1, 2018
Registering a Trademark: Word mark, logo or slogan?
Special Thanks: I want to thank Jackie Wheeler of HomeSchool ThinkTank, a client of L4SB, for letting me use her trademark as the example for registering a trademark in this...
Jun 25, 2018
IHOP is Now IHOB: Can it Work for Me?
IHOP versus IHOb IHOP recently pulled off a major marketing gimmick with their name change to “IHOb.” The change has drawn criticism from many, but it certainly got people talking....
Sep 17, 2017
What Are Trademark Classes?
One of the more bewildering aspects of a trademark application is describing the goods and services the mark will identify. In this post we look at how the USPTO classifies...
Mar 16, 2017
Likelihood of Confusion — Don’t Be Confused by Trademark Law
One of the things I like about helping trademark clients is that I get to spend a lot of time educating them on how the law works. This is one...
Jul 14, 2011
What do the R-symbol and the TM symbol mean?
A couple of months ago, I wrote a blog article entitled Trademarks: Delay can cost you, which went into some detail on the intricacies of trademark law. As a trademark...