The Great Monkey Beer Trademark Dispute

October 1, 2020 / by Kameron Kramer / Intellectual Property / 0 comments

Trademark disputes are common in the craft beer industry. The abundance of craft beers all over the country results in similarly-named breweries and beers quite often. While obtaining a federal trademark is usually a good idea if you are selling and advertising your beer/brewery in more than one state, this abundance of breweries results in […]

Likelihood of Confusion in Trademarks

August 21, 2019 / by Kameron Kramer / Intellectual Property / 0 comments

For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And once consumers find a brand they like, they’re loyal to it. Take Corona, for example. Come Cinco de Mayo every year in the U.S., you […]

The Importance of Naming Your Business Correctly

October 21, 2018 / by Larry Donahue / Intellectual Property / 0 comments

When starting a new business, there are so many issues to concern yourself. Forming a company. Registering with the city. Filing taxes. Obtaining insurance. Hiring people. Forming partners. Opening a bank account and a merchant account. Finding customers, then fulfilling orders or providing services. Trying to get paid. Meeting payroll. Finding the right vendors. Naming […]

Registering a Trademark: Word mark, logo or slogan?

July 1, 2018 / by Larry Donahue / Intellectual Property / 2 comments

Special Thanks: I want to thank Jackie Wheeler of HomeSchool ThinkTank, a client of L4SB, for letting me use her trademark as the example for registering a trademark in this article. There is a small bio and description of Jackie and her company, as well as the designer who created the logo for Jackie’s company, […]

IHOP is Now IHOB: Can it Work for Me?

June 25, 2018 / by Larry Donahue / Intellectual Property / 0 comments

IHOP versus IHOb IHOP recently pulled off a major marketing gimmick with their name change to “IHOb.” The change has drawn criticism from many, but it certainly got people talking. As far as marketing is concerned, it would be hard not to consider the change a success. In fact, if IHOP’s sales experience the spike […]

What Are Trademark Classes?

September 17, 2017 / by David Ferrance / Intellectual Property / 0 comments

One of the more bewildering aspects of a trademark application is describing the goods and services the mark will identify. In this post we look at how the USPTO classifies goods and services for trademark applications. We have another blog article if you’re interested in that other bewildering aspect of trademark law called Likelihood of […]

Likelihood of Confusion — Don’t Be Confused by Trademark Law

March 16, 2017 / by David Ferrance / Intellectual Property / 0 comments

One of the things I like about helping trademark clients is that I get to spend a lot of time educating them on how the law works. This is one of the advantages of hiring a law firm to help you with your trademark–unlike a document preparation company, a lawyer can actually advise you as […]

What do the R-symbol and the TM symbol mean?

July 14, 2011 / by Larry Donahue / Intellectual Property / 12 comments

A couple of months ago, I wrote a blog article entitled Trademarks: Delay can cost you, which went into some detail on the intricacies of trademark law. As a trademark attorney and small-business lawyer, I took it for granted that most people know the difference between the (R) symbol and the TM symbol, but later […]