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The Great Monkey Beer Trademark Dispute

Trademark disputes are common in the craft beer industry.  The abundance of craft beers all over the country results in similarly-named breweries and beers quite often.  While obtaining a federal trademark is usually a good idea if you are selling and advertising your beer/brewery in more than one state, this abundance of breweries results in […]

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Likelihood of Confusion in Trademarks

For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And once consumers find a brand they like, they’re loyal to it. Take Corona, for example. Come Cinco de Mayo every year in the U.S., you […]

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The Importance of Naming Your Business Correctly

When starting a new business, there are so many issues to concern yourself. Forming a company. Registering with the city. Filing taxes. Obtaining insurance. Hiring people. Forming partners. Opening a bank account and a merchant account. Finding customers, then fulfilling orders or providing services. Trying to get paid. Meeting payroll. Finding the right vendors. Naming […]

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IHOP is Now IHOB: Can it Work for Me?

IHOP versus IHOb IHOP recently pulled off a major marketing gimmick with their name change to “IHOb.” The change has drawn criticism from many, but it certainly got people talking. As far as marketing is concerned, it would be hard not to consider the change a success. In fact, if IHOP’s sales experience the spike […]

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What Are Trademark Classes?

One of the more bewildering aspects of a trademark application is describing the goods and services the mark will identify.  In this post we look at how the USPTO classifies goods and services for trademark applications. We have another blog article if you’re interested in that other bewildering aspect of trademark law called Likelihood of […]

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What do the R-symbol and the TM symbol mean?

A couple of months ago, I wrote a blog article entitled Trademarks: Delay can cost you, which went into some detail on the intricacies of trademark law. As a trademark attorney and small-business lawyer, I took it for granted that most people know the difference between the (R) symbol and the TM symbol, but later […]

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