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The Great Monkey Beer Trademark Dispute

Trademark disputes are common in the craft beer industry.  The abundance of craft beers all over the country results in similarly-named breweries and beers quite often.  While obtaining a federal...

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Likelihood of Confusion in Trademarks

For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And...

do i need to change my business name

The Importance of Naming Your Business Correctly

When starting a new business, there are so many issues to concern yourself. Forming a company. Registering with the city. Filing taxes. Obtaining insurance. Hiring people. Forming partners. Opening a...

ihop is now ihob

IHOP is Now IHOB: Can it Work for Me?

IHOP versus IHOb IHOP recently pulled off a major marketing gimmick with their name change to “IHOb.” The change has drawn criticism from many, but it certainly got people talking....

what are trademark classes

What Are Trademark Classes?

One of the more bewildering aspects of a trademark application is describing the goods and services the mark will identify.  In this post we look at how the USPTO classifies...