Kristy is the Chief Marketing Officer (CMO) for Slingshot, the parent company of Law 4 Small Business (L4SB). She is an MBA with an undergrad in Psychology. Formerly a Sr. VP with Bank of Albuquerque, Kristy now leads the marketing efforts of 6 legal brands for the Slingshot group of companies.
Subscription-based business models can be highly effective for modern companies. They create more predictable revenue, deepen customer relationships, and make it easier to deliver ongoing value over time. Whether a...
. AI can draft emails, summarize contracts, and help you think through business problems faster. But there is a hard line you should not cross: using AI as a substitute...
When a retail giant falls, the business world pays attention. QVC dominated home shopping for decades, turning late-night TV viewing into a multi-billion dollar empire. Recently, the iconic company filed...
Closing a business marks the end of a significant chapter. You might assume that once you lock the doors and file the dissolution paperwork, your legal and financial obligations disappear....
Imagine showing up to work every day, performing your duties, dealing with high-stress situations, and knowing your next paycheck is delayed indefinitely. For thousands of Transportation Security Administration (TSA) agents...
Employees are your business’s most valuable asset. Starting a small business means you wear a lot of hats. You act as the CEO, the lead marketer, the head of sales,...
Selling a business you built from the ground up marks a massive milestone. You poured your heart, time, and resources into creating something valuable. When an eager buyer approaches, the...
Access to capital is the lifeblood of any small business. Without loans, grants, or lines of credit, many startups fail to launch, and existing companies struggle to expand. A new...
Starting or expanding a business often requires significant capital. While traditional loans are a common route, entrepreneurs sometimes look to personal assets to secure funding. One asset that might come...
The cannabis industry just received the news it has been waiting for. Following President Trump’s executive order to initiate the reclassification of cannabis to Schedule III, search volume on the...
The excitement of a new opportunity often blinds us to the details. Whether it’s a lucrative job offer, a major vendor contract, or a partnership agreement, the big numbers—the salary,...
You spent hours crafting it. You paid legal counsel to review it. You printed copies and had everyone sign an acknowledgment form. But now that your employee handbook is sitting...
