Serving all 50 states with local offices in California, Florida, Illinois, Nebraska, New Mexico, Tennessee, Texas, and Virginia.
 Call Us (888) 992-4952
  My Account        0 items -$0.00

Likelihood of Confusion in Trademarks

For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And once consumers find a brand they like, they’re loyal to it. Take Corona, for example. Come Cinco de Mayo every year in the U.S., you […]

Read more

Cultural Intellectual Property Issues

A company in the mainland US recently trademark ALOHA POKE for a chain of restaurants, and subsequently sent cease and desist letters to restaurants throughout the country. [abc news]  Hawaiians were, understandably, not happy with this effort to trademark a cultural and traditional expression that was very important and had great meaning to them – […]

Read more

Non-Distinct Office Actions

We discussed on our previous post what Office Actions are when it comes to your trademark application.  Now, let’s take a little deeper look at the different types of office actions you may encounter and how they can be overcome.  The Examiner has issued an Office Action stating your mark was not distinct, meaning it […]

Read more

A Non-Substantive Trademark Office Action

On our previous post we discussed what a Trademark Office Action is when it comes to your trademark application.  Now, let’s take a little deeper look at the different types of office actions you may encounter and how they can be overcome.  The simplest Office Action is one dealing with non-substantive issues, such as insufficient […]

Read more

Trademark Office Action

USPTO calls it an Office Action, but let’s call it what it really is; It’s a rejection letter. For lack of a better metaphor, they have swiped left on your trademark application and they are just not that into you. So, let’s dive into the details of your letter and answer the all-important question at […]

Read more

top