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Likelihood of Confusion Hero 01

Likelihood of Confusion in Trademarks

For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And...

Aloha Poke Hero

Cultural Intellectual Property Issues

A company in the mainland US recently trademark ALOHA POKE for a chain of restaurants, and subsequently sent cease and desist letters to restaurants throughout the country. [abc news]  Hawaiians...

TM OA 08

Non-Distinct Office Actions

We discussed on our previous post what Office Actions are when it comes to your trademark application.  Now, let’s take a little deeper look at the different types of office...

TM OA 05

A Non-Substantive Trademark Office Action

On our previous post we discussed what a Trademark Office Action is when it comes to your trademark application.  Now, let’s take a little deeper look at the different types...

trademark office action

Trademark Office Action

USPTO calls it an Office Action, but let’s call it what it really is; It’s a rejection letter. For lack of a better metaphor, they have swiped left on your...