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Trademark or Cultural Appropriation?

Kim Kardashian is in the news again, perhaps she never really left the news, but this time for a Trademark issue. She is trying to Trademark the name KIMONO for her shape wear line. A Kimono is a traditional Japanese garment. Although KIMONO is obviously spelled the same as the Japanese garment, it is a […]

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Has “Google” become a generic term?

If you are like most of our readers, you got to this page after you googled something trademark-related.  And if you are like most people, you probably didn’t think twice when I used the word “google” as a verb in the last sentence.  These days, everyone uses “google” a a verb to mean “search the […]

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Trademarks: Delay can cost you …

Álvaro Bernal Unsplash Watch

Trademarks are very important to businesses for two primary reasons: First and foremost, they help identify and distinguish your goods or services to your customers. Second, they make it more difficult for competitors to pass their goods or services off as yours. Unfortunately, trademarks and the supporting law are often misunderstood by business leaders, and […]

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