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Kimono Trademark Hero

Trademark or Cultural Appropriation?

Kim Kardashian is in the news again, perhaps she never really left the news, but this time for a Trademark issue. She is trying to Trademark the name KIMONO for...

has google become generic

Has “Google” become a generic term?

If you are like most of our readers, you got to this page after you googled something trademark-related.  And if you are like most people, you probably didn’t think twice...


Can You Trademark the Word Trademark?

Can you trademark the word trademark? Or would the USPTO deny such an application? Looking to trademark the word trademark is not a simple endeavor...

unsplash watch 2

Trademarks: Delay can cost you …

Trademarks are very important to businesses for two primary reasons: First and foremost, they help identify and distinguish your goods or services to your customers. Second, they make it more...