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Got a Trademark? Let Us Monitor It For You!

L4SB is proud to present Trademark Monitoring Services The battle to get a trademark is not an easy one. That is why it is essential you protect your trademark investment. While the USPTO is responsible for assessing and registering trademarks. They have no responsibility to enforce any of the trademarks they have registered. What this […]

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Trademarks: What Are They and How Can I Get One?

By registering your trademark, you will enhance the legal protections afforded to your brand.  It ensures the public knows the proper and accurate source for your business’s products or services.  Trademark law helps your business distinguish itself from the competition and prevents others from confusing your customers.   If you plan to expand your business or […]

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The Great Monkey Beer Trademark Dispute

Trademark disputes are common in the craft beer industry.  The abundance of craft beers all over the country results in similarly-named breweries and beers quite often.  While obtaining a federal trademark is usually a good idea if you are selling and advertising your beer/brewery in more than one state, this abundance of breweries results in […]

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One Man Holds Many Possible Trademarks For The “New” Washington Redskins

The NFL team is changing their name. Will a “Trademark Troll” profit from it? The Washington Redskins announced this week that they will be changing their team name after mounting criticism that the name is offensive to Native Americans. https://abcnews.go.com/US/washington-redskins-change-years-backlash/story?id=71744369 However, one fan has already jumped on trademarking potential options for new team names for […]

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What is TEAS Plus When Filing a Trademark Application?

In the past, we have talked about many different trademark topics.  When looking at trademarks themselves, we have discussed the difference between ® and TM.  After a trademark has been filed, we have written various blogs about office actions and how to respond to them, including, likelihood of confusions rejections in trademark applications, non-distinct office […]

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Big Trademark Win For Dot-Com Brand Names

New Supreme Court Ruling Is A Victory For Dot-Com. The US Supreme Court just ruled that ‘Booking.com’ can be federally trademarked.  The USPTO had rejected the mark ‘Booking.com’ as being a generic term for travel reservation with a simple dot-com attached at the end.  A generic trademark is a mark that has become generic and […]

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™ vs. ® – The difference between them.

Next to most logos or brand names, you can find either a ™ or a ®.  Obviously, they must have some significance, but what is the difference between the two symbols? First and foremost, the ™ means that the mark is being used as a trademark to denote the source of the goods.  It should […]

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OSU’s Confusing Trademark Application

Ohio State University has filed a trademark application with the United States Patent and Trademark Office for “THE,” in international class 25 for use on clothing, namely, t-shirts, baseball caps, and hats.  Ohio State has frequently, much to the chagrin of anyone who did not attend the university, referred to it as “The Ohio State […]

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Likelihood of Confusion in Trademarks

For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And once consumers find a brand they like, they’re loyal to it. Take Corona, for example. Come Cinco de Mayo every year in the U.S., you […]

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Trademark or Cultural Appropriation?

Kim Kardashian is in the news again, perhaps she never really left the news, but this time for a Trademark issue. She is trying to Trademark the name KIMONO for her shape wear line. A Kimono is a traditional Japanese garment. Although KIMONO is obviously spelled the same as the Japanese garment, it is a […]

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