Feb 13, 2019
A Non-Substantive Trademark Office Action
On our previous post we discussed what a Trademark Office Action is when it comes to your trademark application. Now, let’s take a little deeper look at the different types...
trademark attorney
Jan 28, 2019
The DuPont Factors and Trademarks
We discussed in a previous post what an Office Action is when it comes to your trademark application. Now, let’s take a little deeper look at the different types of...
Jan 22, 2019
Trademark Coexistence Agreements
A rejection received for many trademarks filed with the USPTO is likelihood of confusion, meaning the applied-for mark is confusingly similar to a registered mark. Overcoming a likelihood of rejection...
Jan 7, 2019
What is Intellectual Property (IP)?
Intellectual property (IP) is a term that includes property that essentially comes from the mind, including trademarks, copyrights, patents, and, to a lesser extent, trade secrets. It is vital to...
Dec 17, 2018
Trademark Office Action
USPTO calls it an Office Action, but let’s call it what it really is; It’s a rejection letter. For lack of a better metaphor, they have swiped left on your...
Sep 24, 2018
Speaking with the Lawyers of Tomorrow
Recently I had great opportunity to speak with Law Students from the University of New Mexico School of Law. I saw this as a great opportunity promote L4SB but also...
Jul 1, 2018
Registering a Trademark: Word mark, logo or slogan?
Special Thanks: I want to thank Jackie Wheeler of HomeSchool ThinkTank, a client of L4SB, for letting me use her trademark as the example for registering a trademark in this...
Nov 5, 2017
Trademark Descriptiveness and Law Firm Trademarks in New Mexico
New Mexico law firms seem to have increasingly sought to protect their names or other trademarks recently. Traditionally, firm names have been boring, consisting mainly of the last names of...
Oct 5, 2017
Trademarks Now Required for Amazon Brand Registry
Probably everyone is familiar with Amazon, one of the most successful and popular online retailers in the world. Amazon’s popularity makes it one of the best places for businesses to...
Jul 25, 2017
Can You Trademark a Surname?
Many people believe that they have the right to use their last name (i.e. surname) as part of their business name. This makes sense, as many people share the same...
Mar 16, 2017
Likelihood of Confusion — Don’t Be Confused by Trademark Law
One of the things I like about helping trademark clients is that I get to spend a lot of time educating them on how the law works. This is one...
Feb 1, 2017
Alternative Facts
We’ve written before about the importance of acting quickly when it comes to registering your trademark. Even if you are entitled to registration, waiting to file can add significant delay...