Dec 17, 2018
Trademark Office Action
USPTO calls it an Office Action, but let’s call it what it really is; It’s a rejection letter. For lack of a better metaphor, they have swiped left on your...
Intellectual Property
Oct 21, 2018
The Importance of Naming Your Business Correctly
When starting a new business, there are so many issues to concern yourself. Forming a company. Registering with the city. Filing taxes. Obtaining insurance. Hiring people. Forming partners. Opening a...
Oct 16, 2018
Protecting Intellectual Property
A Familiar Story Imagine creating something amazing. It’s well made and appreciated by your peers and shared among them. You spend time thinking and rethinking your work, making it better...
Jul 1, 2018
What’s a Trademark: Word, logo or slogan, or all the above?
What Elements of a Trademark Should be Trademarked? Look at the two trademarks below. The first is from HomeSchool ThinkTank (a former client of ours), and the second is our...
Jun 25, 2018
IHOP is Now IHOB: Can it Work for Me?
IHOP versus IHOb IHOP recently pulled off a major marketing gimmick with their name change to “IHOb.” The change has drawn criticism from many, but it certainly got people talking....
Nov 12, 2017
Intellectual Property 101: The Different Types of IP
Intellectual Property 101- Considering the Different Types of IP Many small business owners are confused about intellectual property, or as the legal community calls it, IP. Unfortunately for many business...
Nov 5, 2017
Trademark Descriptiveness and Law Firm Trademarks in New Mexico
New Mexico law firms seem to have increasingly sought to protect their names or other trademarks recently. Traditionally, firm names have been boring, consisting mainly of the last names of...
Oct 5, 2017
Trademarks Now Required for Amazon Brand Registry
Probably everyone is familiar with Amazon, one of the most successful and popular online retailers in the world. Amazon’s popularity makes it one of the best places for businesses to...
Sep 17, 2017
What Are Trademark Classes?
One of the more bewildering aspects of a trademark application is describing the goods and services the mark will identify. In this post we look at how the USPTO classifies...
Aug 21, 2017
Atari Sues Kit Kat for IP Infringement
Intellectual property is in the news again this week. Atari, an iconic video game company, sued Nestle, alleging that Nestle committed IP infringement on its classic “Breakout” video game by...
Jul 25, 2017
Can You Trademark a Surname?
Many people believe that they have the right to use their last name (i.e. surname) as part of their business name. This makes sense, as many people share the same...
Jul 6, 2017
Supreme Court Says USPTO May Not Reject Disparaging Trademarks
It’s always exciting (at least for trademark lawyers) whenever the Supreme Court issues an opinion about trademark law. The court recently issued its opinion in Matal v. Tam, an appeal...