trademarks

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Big Trademark Win For Dot-Com Brand Names

New Supreme Court Ruling Is A Victory For Dot-Com. The US Supreme Court just ruled that ‘Booking.com’ can be federally trademarked.  The USPTO had rejected the mark ‘Booking.com’ as being...

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OSU’s Confusing Trademark Application

Ohio State University has filed a trademark application with the United States Patent and Trademark Office for “THE,” in international class 25 for use on clothing, namely, t-shirts, baseball caps,...

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Likelihood of Confusion in Trademarks

For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And...

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Rolling Forward with Your Food Truck Idea

It usually goes something like this: while visiting a friend in Portland, you stopped by one of the city’s 50+ food cart pods the day it wasn’t raining and about...

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Trademark or Cultural Appropriation?

Kim Kardashian is in the news again, perhaps she never really left the news, but this time for a Trademark issue. She is trying to Trademark the name KIMONO for...

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Cultural Intellectual Property Issues

A company in the mainland US recently trademarked ALOHA POKE for a chain of restaurants, and subsequently sent cease and desist letters to restaurants throughout the country. Hawaiians were, understandably,...

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Non-Distinct Office Actions

We discussed on our previous post what Office Actions are when it comes to your trademark application.  Now, let’s take a little deeper look at the different types of office...