trademarks

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what are trademark classes

What Are Trademark Classes?

One of the more bewildering aspects of a trademark application is describing the goods and services the mark will identify.  In this post we look at how the USPTO classifies...

atari sues nestle

Atari Sues Kit Kat for IP Infringement

Intellectual property is in the news again this week.  Atari, an iconic video game company, sued Nestle, alleging that Nestle committed IP infringement on its classic “Breakout” video game by...

trademark a surname

Can You Trademark a Surname?

Many people believe that they have the right to use their last name (i.e. surname) as part of their business name.  This makes sense, as many people share the same...

has google become generic

Has “Google” become a generic term?

If you are like most of our readers, you got to this page after you googled something trademark-related.  And if you are like most people, you probably didn’t think twice...

avoiding trademark ownership pitfalls

Avoiding Trademark Ownership Pitfalls

We help a lot of small businesses protect their trademarks and one issue that comes up frequently is identifying the correct owner.  This is the very first entry you must...

alternative facts

Alternative Facts

We’ve written before about the importance of acting quickly when it comes to registering your trademark. Even if you are entitled to registration, waiting to file can add significant delay...

stop ip infringement

The Trademark Edition Scam

What is trademark edition? Details on the trademark edition scam. What it is and what it means to your small business.