The Small Business Marketing Dilemma

Does marketing your small business drive you crazy?

Marketing seems to be one of the most challenging arenas for small businesses. Short of marketing professionals, most small business owners do not get into business to spend all their time selling their business. Simply put, they have a great product or service that they want to share with the world, but not spend all their time focusing on marketing. Does that sound like you?

5 Simple Small Business Marketing Secrets

Most small businesses lack an endless budget to test and create fancy sales campaigns. And trying to handle all the various marketing channels alone can be discouraging. But don’t worry! This article lays out 5 Simple Small Business Marketing Secrets.

  1. Know your audience- Who buys your business? What are their demographics? More importantly, what value do they get from your business? Are they buying insurance, or peace of mind? Are they buying lunch, or a dining experience?
  2. Know their channels- Once you have a feeling for your audience, figure out how they find out about businesses. Do they use Facebook or Snapchat? Or do they prefer newspaper? Figuring out how to best reach your potential customers will enable you to focus your time and energy on the most profitable channel.
  3. Craft a message accordingly- You probably clicked on this article to find out more about the ‘Small Business Marketing Secrets’. Think about how you can craft an ad that interests your audience. Once you have a good idea of your audiences wants and needs, you can craft the best possible message for them.
    • Side note: Marketing should be an asset, not a liability. Make sure your marketing campaigns are within federal guidelines. See our article on Social Media and Law and our article on Email Marketing for more details.
  4. Stay consistent- This is probably the hardest and most overlooked step. Many small businesses struggle with follow-up. Are they lazy? NO! Its the exact opposite, businesses get too busy and cannot follow up on their marketing. Set aside some time each week to plan your marketing. Be sure to follow up on marketing regularly!
  5. Track Your Return- How much did you spend? How many new customers did you get? How long did it take? Keeping track of your marketing costs and benefits does not only help your accounting, it enables you to improve your marketing. Your small business’s marketing will not be static.

In Conclusion

Small business marketing is complicated. With any luck, these five tips can help you build a more successful business. Not sure if your advertising is legal? Give us a call.

Law 4 Small Business, P.C. (L4SB). A little law now can save a lot later.

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